About Us

About BAF - Bad Ass Fashions

Rez Roots. Urban Edge. Country Soul.

This is Our Tribal Story!

One Tribe. One Voice. One Fashion.

Welcome to Bad Ass Fashions—where fashion meets culture, authenticity, and purpose. We are passionate and care for the health and wellness of Mother Nature, the planet, and people.

"Kia'i" (key-awe-eeee) is "The Don," Founder and Artistic Creator of a new revolutionary fashion collection, passionate about transforming the fashion world.

"For me, fashion should be dynamic and creative, not just static fabric, no matter how unique the design. Fabric provides me with an artistic canvas that ignites my cultural creativity. Every piece I design brings a new level of artistry, where clothing becomes a work of art, a statement, a story, and an expression—not just something you wear."

Our unique designs are created to help you express your personality and stand out in a world of mass-produced clothing. By choosing Bad Ass Fashions, you're choosing to embrace artistic innovation, craftsmanship, and a better future for the planet and the people on it.

Sustainability Meets Style

Bad Ass Fashions uses recycled denim and hemp as much as possible to redesign and brand our wearable art fashion line. We're revolutionizing denim and hemp with a Bad Ass attitude.

Giving Back

We believe in giving back to the community that supports us. We donate 3% of our net profits to supporting the building of our children's orphanage and our International Health & Wellness Summits.

Our Three Fashion Lines:

Rez Fashions

Rez Fashions celebrates Indigenous roots and cultural pride through contemporary design. Featuring original digital art that tells our community's stories, this line merges traditional symbolism with modern streetwear aesthetics. It's fashion that honors where we come from while defining where we're going.

Urban Streetwear Fashions

Urban Streetwear Fashions brings raw city energy to every piece. From bold graphics to statement silhouettes, this line captures the pulse of street culture—the hustle, the creativity, the edge. Designed for the rebels, the dreamers, and the trendsetters. Our fashions aren't just clothing—they're a cultural statement.

Country Fashions

Country Fashions embodies authentic country soul with a modern twist. This isn't your typical Western wear—it's country style reimagined for today, blending rugged durability with contemporary design. For those who carry country values and aren't afraid to show it.

Fashion for Everyone

We know that not everyone wants to wear a bold 'Bad Ass' logo—and that's perfectly okay. What matters most is that people connect with our artistic vision.

That's why we offer a full line designed without the Bad Ass branding, created for moms and dads, teenagers, children, professionals, elders, global audiences, and anyone who simply loves powerful, meaningful, high-quality wearable art.

Whether you embrace the bold or prefer a clean, brand-free style, you're still part of our growing fashion tribe—people who believe in creativity, sustainability, and cultural expression.

Join the Revolution

We would love you to become part of our global tribe who want to join us in the fashion revolution of wearable art.

Welcome to Bad Ass Blues Authentic Jeans, where fashion meets culture and authenticity! Are you ready to rock the streets?

This is more than clothing. This is a movement, and everyone is welcome.